In Module 10 your team applies all the tools and principles learned in the previous Modules to the task of inventing on purpose. No longer is continuous invention and innovation the domain of a rare few creative individuals. We describe processes and conditions under which everyone in your organization can contribute to invention to make that invention happen at a pace which exceeds random chance and the occasional, unpredictable light-bulb moment. The understanding of how the mind creates and invents is a growing area of science, and is supported by recent breakthroughs in multiple scientific disciplines. Do not miss understanding how to do it and applying it to your business.