Applying the principles covered in the previous Modules to the Sales and Marketing functions allows your team to enhance the customer experience with intention at every point in which the customer interacts with your business, giving you control of this critical competitive advantage and allowing you to gain or maintain selective preference in your markets.  After implementing these principles, your CRM and commercial processes become integrated with your operational processes in a seamless and clear way which continually enhances profitability.

Module 11: Customer Experience Innovation

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